Meet Our Expert at the Chicago Booth

Meet Eddy Ruíz

Operations Director

In his role as Development Director, Eddy Ruíz has significantly focused on leading a human team to develop the JUVOMOS system. Over the past four years, he has worked diligently to create a functional and user-friendly Point of Sale (POS) software, leveraging his experiences and overcoming various challenges.

His focus is on designing a system that simplifies business management, especially for restaurant and store owners. The goal is to offer something new and valuable with JUVOMOS, focusing on efficiency and user-friendliness to meet the needs of users.

But let’s have Eddy tell us a little about himself and his beginnings:

Since my days of studying computer science at Miami Dade College, my fascination with technology and programs has been a constant in my life. From childhood, I was drawn to electronic devices, dismantling them to understand their internal workings, exploring chips and circuits with great curiosity. Repairing objects that others discarded or that no longer worked became a passion during my childhood and adolescence.

My career in computing took a turn when I joined APS several years ago. I started as a technician, where I gained valuable knowledge about the world of Point of Sale (POS) systems. During my studies, I delved into programming, marking the beginning of my career in the programming field. Over the years, I have had the opportunity to familiarize myself with various POS software and hardware, experiences that have been fundamental to consolidating my knowledge.

This rich experience has allowed me to apply my knowledge in the development of the JUVO system and in my professional performance. Each stage has contributed to my growth and skills, consolidating my commitment to innovation and excellence in the field of Point of Sales.

What have been your biggest challenges?

Facing the challenge of leading teams of professionals and immersing myself in the world of software development has been a transformative experience. This completely different field has allowed me to leverage my experience and knowledge, facing the learning of various programming languages. Although it has not been an easy path, this journey constantly motivates me to demand more from myself, seeking excellence in the quality of what we build within JUVO.

Additionally, another significant challenge has been managing sales and customer satisfaction. This change in perspective involves learning new dynamics and approaches, an essential skill in the business world. Understanding the needs and expectations of customers has been key to turning that valuable experience into the success of a product like Juvo. This process has required adaptation, continuous learning, and constant dedication to improving customer interaction and sales effectiveness.

What do you do in your free time?

Currently, my commitment extends to two adorable dogs and my future wife, which always brings laughter. I enjoy the company of pets and find it important to spend time with my fiancée and family. I dedicate my free time to watching movies, listening to music, and participating in outdoor activities, such as visiting the beach or going to parties with friends. Additionally, staying active in the gym is an essential part of my routine.

Despite being a computing professional, I don’t have a great inclination for video games. However, if an interesting or novel game arises, I don’t hesitate to try it. These activities in my free time play a fundamental role in keeping me centered as a person and focused on achieving my professional goals.

What would you recommend to someone starting out in the programming world?

In the field of development, I always advise having clear goals and orienting yourself towards them. Although facing challenges will not be easy, the key is to never give up. Maintaining a clear vision of your desires is fundamental; this drives every effort you dedicate. It all boils down to the passion and determination you put into it. The more effort and desire you put into it, the better the results will be. There are no limits to what you can achieve when you persevere with dedication and enthusiasm!

What would you recommend to a restaurant owner looking for a POS company?

When looking for a POS system for your business, I advise you, first and foremost, to focus on the quality of technical support. Although an efficient POS will contribute to retaining customers and digitizing your sales channels, it is crucial to consider that even the best system can experience failures at some point. For this reason, it is vital to establish a satisfactory relationship with the support department. If you fail to maintain a positive connection with the support team, technical difficulties could affect the performance of your business.

In my opinion, the quality of technical support is invaluable. A company that offers services like ours must have a well-trained and friendly technical support department for customers. This consideration has been essential to ensuring the ongoing success of our business.

And in terms of Software, what would be the differentiator?

From my perspective, the true distinction of a POS system lies in customer retention, something fundamental for restaurant owners. Many underestimate this aspect and do not understand its proper management. The restaurant relies on repeat customers, and although excellent service and food are essential, sometimes they are not enough. This is where a quality POS, like JUVO, becomes crucial in retaining information for marketing strategies, coupons, reward programs, and loyalty, among other functions.

When launching JUVO, we set out to create a MOS (Marketing Operations Solutions), offering not only a conventional POS but a comprehensive solution for marketing operations. Additionally, we highlight the importance of the POS’s ability to adapt to your business’s growth and address the challenges of an increasingly digital and interconnected world.

Finally, to your coworkers, to your team, what would you like to say?

My team and I maintain excellent communication, which allows us to be efficient in devising solutions and addressing problems. I want to highlight my satisfaction and pride in each team member and their dedication to achieving our goals. We face new challenges, such as Artificial Intelligence, with enthusiasm and innovation, which drives us to work with more vigor every day.

Our goal is to position Juvo as a popular and efficient system for restaurants. Everyone, both on our team and in the organization in the USA and Ecuador, must work collaboratively and committedly to achieve this shared goal.